【精華】商務(wù)英語作文7篇

　　在平平淡淡的日常中，大家都寫過作文，肯定對各類作文都很熟悉吧，借助作文可以宣泄心中的情感，調(diào)節(jié)自己的心情。那么你知道一篇好的作文該怎么寫嗎？以下是小編為大家整理的商務(wù)英語作文7篇，歡迎閱讀與收藏。

商務(wù)英語作文 篇1

　　Gentlemen：

　　This is to inform you that we are unable to make delivery on the above referenced purchase order on the date indicated.

　　We should have our merchandise ready to ship within 10 days of the original delivery date and we hope that you can hold off until that time.

　　We did want to inform you of this delay as soon we were advised in order to give you as much time as possible to make alternate arrangements， if necessary. We can assure you， however， that if your order remains in force we will expedite delivery to you as soon as we have received the merchandise.

　　Please accept our apology for this delay and thank you for your understanding.

商務(wù)英語作文 篇2

　　Thank you for your letter of 2 November. We are delighted to hear that you are to pleased with the refurbishment of your hotel. As your know .in our line of work, we depend on good ,reports about our projects to win further business. Our clients always shop around and look for references before committing themselves. With your permission, we would like to use your hotel as a reference when we discuss similar refurbishments in the hotel industry . Would you agree to our suggesting that future clients should call you? It would also be most helpful if we could occasionally bring a client to look at your hotel . We would , of course , stay overnight at least.I’ll call you next week to hear your reaction. Thanks again for you kind words.

　　從11月2日的來函得悉閣下對貴飯店的整修感到滿意，此消息對本公司實是一鼓勵。 設(shè)計行業(yè)重視聲譽，客人在選擇設(shè)計公司時必然會有所比較。如蒙允許，本公司欲請貴飯店作推薦人，證明有關(guān)整修的質(zhì)素。未知可否讓其他客戶來電垂詢? 此外，如獲允準(zhǔn)間或聯(lián)同客戶前來參觀貴飯店整修，定必有莫大幫助。當(dāng)然，本公司會預(yù)訂房間，至少留宿一晚。

商務(wù)英語作文 篇3

　　Facing Business Challenges at Holiday Inn Worldwide

　　Sending Invitations Across the Globe

　　In the 1960s a family vacation in the United States usually meant loading the kids into the station wagon and driving off down the highway toward a tourist destination. And when weary vacationers needed to rest for the night, they often looked for the familiar green signs with “Holiday Inn” written in script and a colorful star for emphasis. All across the United States, this sign welcomed travelers to Holliday Inn hotels with promises of quality, comfort, and value.

　　By 1968 Holiday Inn was so well known in the United States that it began opening franchises in Europe. In 1973 the company opened its first Asian hotel in Japan, and in 1984 it became the first U.S.-based hotel to open for business in China. For 25 years Holiday Inn enjoyed great success in the European and Asian markets, opening 600 hotels and earning a reputation as upscale , professional, and well run.

　　However, in the 1980s Holiday Inn’s fortunes were beginning to fade in the United States. Many of the franchises were outdated and substandard . Family vacationers were being replaced by business travelers as the hotel industry’s bread and butter , and aggressive competitors with superior marketing strategies were targeting this growing segment . In addition, overbuilding had set off a wave of price discounting . As a result, both Holiday Inn’s share of the lodging market and its image took a nosedive .

　　But in the 1990s this icon of the U.S. highway was brought back to life after being purchased by Bass PLC, a British conglomerate. Bass moved quickly to make Holiday Inn Worldwide the leading hotel chain, not just in the United States but around the globe. In the United States, Holiday Inn pursued a strategy that segmented the market into different types of travelers and created a unique type of lodging for each group. Under names like Holiday Inn Express, Holiday Inn Select, Sunspree Resorts, and Crowne Plaza, the company offered different accommodations and amenities at different prices to suit the diverse needs of business and leisure travelers. Combined with a campaign to bring all of the franchises back up to a high standard of quality, the strategy quickly began to pay off.

　　Even so, the top brass at Holiday Inn Worldwide knows that the greatest growth potential is not in the saturated U.S. market but in the evolving markets of Europe, Asia, and Latin America. With increasing tourism and business development in these regions, the demand for comfortable, consistent, and affordable accommodations is booming . Holiday Inn needs a strategy for tapping this vast potential. Would the strategies that fueled Holiday Inn’s turnaround in the United States bring similar results internationally? Large-scale construction of new hotels will play a major role, so what kinds of hotels should they be? How can the company best meet the needs of a wide variety of international travelers? Should Holiday Inn expand through franchises or by opening company-owned hotels? Should the same type of promotion be used for the entire global market or should it be localized to each geographic area? These are questions that Raymond Lewis faces daily as vice president of marketing. If you were Lewis, how would you answer them?

　　Meeting Business Challenges at Holiday Inn Worldwide

　　Part of Raymond Lewis’s job is to monitor and predict changes in the ever-evolving global market . Among the trends he has observed is the increasing similarity between the needs and desires expressed by consumers and businesses around the world in certain product categories such as lodging. On the other hand, Lewis knows that various countries and cultures approach purchases differently, and that people of various cultures respond differently to product promotion . His challenge, then, is to figure out how to satisfy both the similar and the diverse needs of each new market.

　　Lewis also knows that all travelers, regardless of where they are from or where they are going, share many of the same desires, fears, and expectations when they are traveling. They may not speak the same language or live the same lives while at home, but when they’re on the road, all travelers are (1) away from home and out of their personal comfort zones, (2) in different and often unfamiliar surroundings, and (3) subject to the same hassles and hardships. Therefore, Holiday Inn focuses on delivering a consistent product around the world. This way, whether the hotel is in South Korea, India, Buenos Aires , or Israel, travelers know that they will always receive a comfortable room at a fair price.

　　In addition, the strategy of segmenting the market by types of travelers that proved so successful in the United States also works abroad, but in a different way. Segmentation in the hotel industry is a relatively new concept in Europe, and in Asia it is virtually nonexistent. This is largely because in many of the developing nations of Asia, travel has only recently become an option for the majority of people. As a result, not every type of Holiday Inn hotel will be successful in every country. The company must know each market very well before it decides which type of hotel to open. Does the area draw mainly tourists or business travelers? How long do visitors usually stay? Do people from surrounding areas travel often? What types of accommodations do competitors offer in the area? By knowing the answers to questions like these, Holiday Inn is able to decide which type of hotel will best serve the needs of travelers to the area. For example, the company opened a SunSpree Resort in Arequipa, Peru, close to Machu Pichu, a popular international tourist destination. Holiday Inn’s management team feels that Sunspree has a great chance for success in this location because the hotel caters to tourists.

　　In the same way, Holiday Inn management expects a mix of business and leisure travelers to visit Seoul, South Korea. Therefore, the new Holiday Inn Seoul appeals to a broad range of travelers by offering a business center, banquet facilities , four restaurants, a fitness center , and a gift shop.

　　Just as in its early days of expansion in the United States, Holiday Inn is accomplishing its international expansion through a mix of wholly owned facilities and franchises, depending on the availability of resources and potential for profit in each local market. Although franchising agreements place less risk on Holiday Inn Worldwide, they also require the company to give up more control than it would by opening wholly owned facilities. However, franchises must adhere to strict quality standards if they intend to operate under Holiday Inn’s famous name.

　　Lewis and his team also recognize that even though travelers have similar expectations for the quality and value they get in a hotel, sometimes they like to stay in places that don’t feel like hotel chains. Therefore, the company has opened hotels in Europe, Australia, and South Africa that have a style and character unique to their locations. In this way, Holiday Inn is able to tailor its global product to local markets.

　　Nonetheless, Holiday Inn’s promotion strategy is decidedly global, regardless of which markets it enters. Lewis bases the strategy on two themes: “Welcome” and “Stay with somebody you know.” Although the ad copy is translated when necessary, even the visual format is the same from country to country. Of course, cultural differences must be accommodated from time to time. For example, travelers in Britain preferred an ad that focused on a friendly doorman, whereas U.S. and German travelers preferred a more sentimental ad showing a businesswoman receiving a fax of a drawing from her child.

　　The inspiration for this global strategy came to Lewis, not surprisingly, while he was traveling. When boarding a plane at Dulles Airport outside of Washington, D.C., he passed a group of Russian teenagers gathered around a guitar player singing “Puff the Magic Dragon,” a folk song that was popular in the United States a few decades ago. This connection between cultures helped convince Lewis that the world’s people were alike in many ways, particularly in the field of pleasure and business travel.

　　It remains to be seen how successful Holiday Inn’s global strategy will be in the long run . The company is off to a flying start. However, competitors such as Marriott and Choice Hotels are moving quickly to make sure Holiday Inn doesn’t outpace them in the hot new global markets. But one thing is sure, Lewis and the rest of the management team are not content with Holiday Inn being a leading hotel chain in the United States. They want Holiday Inn to be the leader around the world.

商務(wù)英語作文 篇4

　　Dear Mr Zampieri

　　With reference to your letter dated 14 June, in which you requested information about A Cut Above, please find enclosed details about our company and the services we offer.

　　Our aim is always to provide our clients with the best possible combination of food, entertainment and location. By choosing A cut Above, you can relax and enjoy your special occasion while we do all the work. Events catered for by A cut Above include corporate functions such as conventions and Christmas balls and also family celebrations such as birthdays, weddings and anniversaries.

　　A Cut Above offers a variety of services from simply providing a gourmet menu to helping you choose the right venue and organise entertainment. We specialise in using our experience to meet your nees. To help us achieve this aim, we always arrange a meeting with a new client well before the date of any event in order to discuss the various possibilities.

　　As you can appreciate, we are unable to give quotations before our initial briefing with a client as price per head vaires with choice of menu.

　　To arrange a meeting or for any further information, please do not hesitate to contact myself or Elena Polidoro on 0123 4578.

　　A Cut Above look forward to hearing from you.

　　Yours sincerely

　　Sinead Walsh

商務(wù)英語作文 篇5

　　Our country is known as “nation of the etiquette” the laudatory name, the advocation etiquette is our country people's traditional moral excellence.From ancient times till now, our country's etiquette standard is the Chinese unique civilization symbol, is Chinese nation moral excellence manifesting.The etiquette, took one traditional moral excellence, has the historical inheritance, has vitality which does not fade.

　　The etiquette involves which in the commercial contact are very many, but from basic speaks between the human and human's contact, therefore we are used to the commercial etiquette limits art which associates for the commercial personnel.

　　As the name suggests, the commercial etiquette is refers in the people commerce contact the suitable etiquette standard, is in the commercial contact, by the procedure, the way which certain, is established by usage indicated respects opposite party the process and the method.The ritual stems from vulgarly, popularizes for the ritual.The commercial etiquette operationality, how is should do, how shouldn't do.Achieves in the commercial contact “restrains oneself, respects other people” to be able to cause the people with ease happily to associate.Not only “considers for other people” is the commercial contact, also is between the human and the human the normal contact basic principle.Therefore said the study and the correct utilization commerce etiquette not only is a person intrinsic tutelage and the quality external performance, also is in the human communication the suitable one kind of art, one human relations way or the human relations method, are in the human communication are established by usage show respect, the friendly custom procedure.Carries on in the human communication communicates mutually certainly must grasp the commercial etiquette the skill.Looked from individual angle that, grasps certain commercial etiquette to be helpful in enhances people's own tutelage, beautifies own, the beautified life.And can the very effective promotion social contact, the improvement interpersonal relationship, but also is helpful to the purification social convention.Considers, a smile, a concern all can give human's by mind in warmth, and may cause own mood to be also happy along with it, why not?

商務(wù)英語作文 篇6

　　你是一家國際大公司的人力資源部經(jīng)理。你剛剛?cè)蚊�弗朗西斯卡女士為公司總部的銷售經(jīng)理。

　　給總部的全體員工寫一個字?jǐn)?shù)為40-50的備忘錄：

　　（1）宣布對弗朗西斯卡女士的`任命。

　　（2）說明她開始工作的具體時間。

　　（3）要求總部員工準(zhǔn)備歡迎她。

　　老師建議：

　　首先，我們要了解一篇memo的基本格式：

　　MEMORANDUM

　　From: Olive HR Manager To: All staff

　　Date: 12 June, 20xx Subject: Appointment of Francisco

　　Here we announce the appointment of Mrs. Francisco as our new Sales Manager of the Headquarter. She will be starting her job next Monday morning. There will be a small welcome party by 9:00 that day so everyone please be on time.

　　其次，寫一篇作文，我們說任何形式的BEC作文，都要考慮如下因素：

　　Who is going to read my memo?

　　What has the reader already known about this?

　　What does the reader need to know?

　　How is the reader going to respond my memo?

　　第三，memo盡量使用短句，這樣表達清晰，結(jié)構(gòu)緊湊。

　　第四，字?jǐn)?shù)超，memo使用詞匯要簡短干練，確保大家都看得懂。

　　第五，寫memo前要考慮清楚字句的組織，用精練的語言，有頭有尾地把memo完成。

商務(wù)英語作文 篇7

　　A number of employees clearly suffer from a lack of motivation as a result of dissatisfaction in one or more areas of their work. The key findings are outlined below:

　　Staff feel undervalued by the company, both on a financial and a personal level. It is generally felt that the companyˇs competitors offer higher levels of remuneration. The perception that the managers are unappreciative of staff efforts is particularly noticeable in the Sales Department.

　　Certain employees feel under-challenged. The company is clearly not exploiting its human resources.

　　There appears to be a breakdown of communication in the Production Department. The confusion and resultant ill-feeling towards managers has the potential to disrupt the production cycles.

　　Recommendations

　　We strongly recommend the following measures:

　　An evaluation of job profiles throughout the company to assess whether skills could be utilised more efficiently

　　A review of the current salary structure involving the comparison with similar organisations

　　It is also essential to investigate and take action regarding the communication in the Production and Sales Department.

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