商務英語作文

時間：2021-02-28 12:25:32 商務英語我要投稿

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實用的商務英語作文錦集九篇

　　在我們平凡的日常里，大家對作文都不陌生吧，作文是人們把記憶中所存儲的有關知識、經(jīng)驗和思想用書面形式表達出來的記敘方式。那么你有了解過作文嗎？下面是小編整理的商務英語作文9篇，供大家參考借鑒，希望可以幫助到有需要的朋友。

實用的商務英語作文錦集九篇

商務英語作文篇1

　　by Paula

　　The Opportunity

　　Business etiquette is made up of significantly more important things than knowing which fork to use at lunch with a client. Unfortunately, in the perception of others, the devil is in the details. People may feel that if you can't be trusted not to embarrass yourself in business and social situations, you may lack the self-control necessary to be good at what you do. Etiquette is about presenting yourself with the kind of polish that shows you can be taken seriously. Etiquette is also about being comfortable around people (and making them comfortable around you!)

　　People are a key factor in your own and your business' success. Many potentially worthwhile and profitable alliances have been lost because of an unintentional breach of manners.

　　Dan McLeod, president of Positive Management Leadership Programs, a union avoidance company, says, "Show me a boss who treats his or her employees abrasively, and I'll show you an environment ripe for labor problems and obviously poor customers relations. Disrespectful and discourteous treatment of employees is passed along from the top."

商務英語作文篇2

　　感謝信

　　Letter of Thanks

　　感謝信(Letter of Thanks)是外國政府機構(gòu)或個人的關心、支持、幫助或熱情款待表示感謝的對外函件。其具體格式和要求與邀請函相同。

　　例文

　　Date and Place

　　Mr.____

　　Minister of _____

　　(Address)

　　Beijing,China

　　Dear Minister,

　　I am writing this letter to thank you for you warm hospitality accorded to me and my delegation during our recent visit to your beautiful country. I would also like to thank you for your interesting discussion with me which I have found very informative and useful.

　　During the entire visit, my delegation and I were overwhelmed by the enthusiasm expressed by your business representatives on cooperation with China. I sincerely hope we could have more exchanges like this one when we would be able to continue our interesting discussion on possible ways to expand our bilateral ecomomic and trade relations and bring our business people together.

　　I am lookingforward to your early visit to China when I will be able to pay back some of the hospitality I received during my memorable stay in yur beautiful country. With kind personal regards,

　　Faithfully yours,

　　(Signed)

　　Mr.___ Minister of Economic Cooperation

　　PLACE

商務英語作文篇3

　　subject:bankdraftpayment

　　dearsirs，

　　thegoodsundercontractno。555wasdeliveredhereingoodorderandconditionandwearequitesatisfiedwithit。

　　pleasefindabankdrafttothevalueofus$80，000forpaymentofyourinvoiceno。1223sentbyairmail。anacknowledgementinduecoursewillbeappreciated。

　　yourstruly，

　　xxxx

　　主題：匯票付款

　　親愛的先生；

　　第555號合同項下的貨物完好的運抵我處，我們對貨物甚感滿意。

　　現(xiàn)寄去面額80000美元的`銀行匯票一張，以結(jié)清貴方航郵來的第1223號發(fā)票賬款，請查收。如若及時給我方收訖通知，將不勝感激。

　　你忠實的

　　xxxx

商務英語作文篇4

　　Facing Business Challenges at Holiday Inn Worldwide

　　Sending Invitations Across the Globe

　　In the 1960s a family vacation in the United States usually meant loading the kids into the station wagon and driving off down the highway toward a tourist destination. And when weary vacationers needed to rest for the night, they often looked for the familiar green signs with “Holiday Inn” written in script and a colorful star for emphasis. All across the United States, this sign welcomed travelers to Holliday Inn hotels with promises of quality, comfort, and value.

　　By 1968 Holiday Inn was so well known in the United States that it began opening franchises in Europe. In 1973 the company opened its first Asian hotel in Japan, and in 1984 it became the first U.S.-based hotel to open for business in China. For 25 years Holiday Inn enjoyed great success in the European and Asian markets, opening 600 hotels and earning a reputation as upscale , professional, and well run.

　　However, in the 1980s Holiday Inn’s fortunes were beginning to fade in the United States. Many of the franchises were outdated and substandard . Family vacationers were being replaced by business travelers as the hotel industry’s bread and butter , and aggressive competitors with superior marketing strategies were targeting this growing segment . In addition, overbuilding had set off a wave of price discounting . As a result, both Holiday Inn’s share of the lodging market and its image took a nosedive .

　　But in the 1990s this icon of the U.S. highway was brought back to life after being purchased by Bass PLC, a British conglomerate. Bass moved quickly to make Holiday Inn Worldwide the leading hotel chain, not just in the United States but around the globe. In the United States, Holiday Inn pursued a strategy that segmented the market into different types of travelers and created a unique type of lodging for each group. Under names like Holiday Inn Express, Holiday Inn Select, Sunspree Resorts, and Crowne Plaza, the company offered different accommodations and amenities at different prices to suit the diverse needs of business and leisure travelers. Combined with a campaign to bring all of the franchises back up to a high standard of quality, the strategy quickly began to pay off.

　　Even so, the top brass at Holiday Inn Worldwide knows that the greatest growth potential is not in the saturated U.S. market but in the evolving markets of Europe, Asia, and Latin America. With increasing tourism and business development in these regions, the demand for comfortable, consistent, and affordable accommodations is booming . Holiday Inn needs a strategy for tapping this vast potential. Would the strategies that fueled Holiday Inn’s turnaround in the United States bring similar results internationally? Large-scale construction of new hotels will play a major role, so what kinds of hotels should they be? How can the company best meet the needs of a wide variety of international travelers? Should Holiday Inn expand through franchises or by opening company-owned hotels? Should the same type of promotion be used for the entire global market or should it be localized to each geographic area? These are questions that Raymond Lewis faces daily as vice president of marketing. If you were Lewis, how would you answer them?

　　Meeting Business Challenges at Holiday Inn Worldwide

　　Part of Raymond Lewis’s job is to monitor and predict changes in the ever-evolving global market . Among the trends he has observed is the increasing similarity between the needs and desires expressed by consumers and businesses around the world in certain product categories such as lodging. On the other hand, Lewis knows that various countries and cultures approach purchases differently, and that people of various cultures respond differently to product promotion . His challenge, then, is to figure out how to satisfy both the similar and the diverse needs of each new market.

　　Lewis also knows that all travelers, regardless of where they are from or where they are going, share many of the same desires, fears, and expectations when they are traveling. They may not speak the same language or live the same lives while at home, but when they’re on the road, all travelers are (1) away from home and out of their personal comfort zones, (2) in different and often unfamiliar surroundings, and (3) subject to the same hassles and hardships. Therefore, Holiday Inn focuses on delivering a consistent product around the world. This way, whether the hotel is in South Korea, India, Buenos Aires , or Israel, travelers know that they will always receive a comfortable room at a fair price.

　　In addition, the strategy of segmenting the market by types of travelers that proved so successful in the United States also works abroad, but in a different way. Segmentation in the hotel industry is a relatively new concept in Europe, and in Asia it is virtually nonexistent. This is largely because in many of the developing nations of Asia, travel has only recently become an option for the majority of people. As a result, not every type of Holiday Inn hotel will be successful in every country. The company must know each market very well before it decides which type of hotel to open. Does the area draw mainly tourists or business travelers? How long do visitors usually stay? Do people from surrounding areas travel often? What types of accommodations do competitors offer in the area? By knowing the answers to questions like these, Holiday Inn is able to decide which type of hotel will best serve the needs of travelers to the area. For example, the company opened a SunSpree Resort in Arequipa, Peru, close to Machu Pichu, a popular international tourist destination. Holiday Inn’s management team feels that Sunspree has a great chance for success in this location because the hotel caters to tourists.

　　In the same way, Holiday Inn management expects a mix of business and leisure travelers to visit Seoul, South Korea. Therefore, the new Holiday Inn Seoul appeals to a broad range of travelers by offering a business center, banquet facilities , four restaurants, a fitness center , and a gift shop.

　　Just as in its early days of expansion in the United States, Holiday Inn is accomplishing its international expansion through a mix of wholly owned facilities and franchises, depending on the availability of resources and potential for profit in each local market. Although franchising agreements place less risk on Holiday Inn Worldwide, they also require the company to give up more control than it would by opening wholly owned facilities. However, franchises must adhere to strict quality standards if they intend to operate under Holiday Inn’s famous name.

　　Lewis and his team also recognize that even though travelers have similar expectations for the quality and value they get in a hotel, sometimes they like to stay in places that don’t feel like hotel chains. Therefore, the company has opened hotels in Europe, Australia, and South Africa that have a style and character unique to their locations. In this way, Holiday Inn is able to tailor its global product to local markets.

　　Nonetheless, Holiday Inn’s promotion strategy is decidedly global, regardless of which markets it enters. Lewis bases the strategy on two themes: “Welcome” and “Stay with somebody you know.” Although the ad copy is translated when necessary, even the visual format is the same from country to country. Of course, cultural differences must be accommodated from time to time. For example, travelers in Britain preferred an ad that focused on a friendly doorman, whereas U.S. and German travelers preferred a more sentimental ad showing a businesswoman receiving a fax of a drawing from her child.

　　The inspiration for this global strategy came to Lewis, not surprisingly, while he was traveling. When boarding a plane at Dulles Airport outside of Washington, D.C., he passed a group of Russian teenagers gathered around a guitar player singing “Puff the Magic Dragon,” a folk song that was popular in the United States a few decades ago. This connection between cultures helped convince Lewis that the world’s people were alike in many ways, particularly in the field of pleasure and business travel.

　　It remains to be seen how successful Holiday Inn’s global strategy will be in the long run . The company is off to a flying start. However, competitors such as Marriott and Choice Hotels are moving quickly to make sure Holiday Inn doesn’t outpace them in the hot new global markets. But one thing is sure, Lewis and the rest of the management team are not content with Holiday Inn being a leading hotel chain in the United States. They want Holiday Inn to be the leader around the world.

商務英語作文篇5

　　Describing graphs Ex 4: Sample answer: (132words)

　　The share price of IBM and AOL showed a upward trend from June until the end of 1998.However, while AOL shares then continued to rise steadily over the next three months, the price of IBM shares fell slightly. By March 1999 both shares were worth about $100.

　　AOL shares then shot up, almost doubling in value within four weeks. They reached a high of $180 in mid-April before collapsing to just over $100 per share at the beginning of May. There was a slight recovery during that month however, despite this by June 1999 the price of AOL shares was once again about $100. In contrast, despite minor fluctuations, IBM shares made a steady recovery over the three month period, finishing at just over $100, almost equal to AOL.

商務英語作文篇6

　　The Basics

　　The most important thing to remember is to be courteous and thoughtful to the people around you, regardless of the situation. Consider other people's feelings, stick to your convictions as diplomatically as possible. Address conflict as situation-related, rather than person-related. Apologize when you step on toes. You can't go too far wrong if you stick with the basics you learned in Kindergarten. (Not that those basics are easy to remember when you're in a hard-nosed business meeting!)

　　This sounds simplistic, but the qualities we admire most when we see them in people in leadership positions, those are the very traits we work so hard to engender in our children. If you always behave so that you would not mind your spouse, kids, or grandparents watching you, you're probably doing fine. Avoid raising your voice (surprisingly, it can be much more effective at getting attention when lower it!) using harsh or derogatory language toward anyone (present or absent), or interrupting. You may not get as much "airtime" in meetings at first, but what you do say will be much more effective because it carries the weight of credibility and respectability.

　　The following are guidelines and tips that we've found helpful for dealing with people in general, in work environments, and in social situations.

　　It's About People

　　Talk and visit with people. Don't differentiate by position or standing within the company. Secretaries and janitorial staff actually have tremendous power to help or hinder your career. Next time you need a document prepared or a conference room arranged for a presentation, watch how many people are involved with that process (you'll probably be surprised!) and make it a point to meet them and show your appreciation.

　　Make it a point to arrive ten or fifteen minutes early and visit with people that work near you. When you're visiting another site, linger over a cup of coffee and introduce yourself to people nearby. If you arrive early for a meeting, introduce yourself to the other participants. At social occasions, use the circumstances of the event itself as an icebreaker. After introducing yourself, ask how they know the host or how they like the crab dip. Talk a little about yourself- your hobbies, kids, or pets; just enough to get people to open up about theirs and get to know you as a person.

　　Keep notes on people. There are several "contact management" software applications that are designed for salespeople, but in business, nearly everyone is a salesperson in some capacity or another. They help you create a "people database" with names, addresses, phone numbers, birthdays, spouse and children's' names; whatever depth of information is appropriate for your situation.

　　It's a good idea to remember what you can about people; and to be thoughtful. Send cards or letters for birthdays or congratulations of promotions or other events, send flowers for engagements, weddings or in condolence for the death of a loved one or family member. People will remember your kindness, probably much longer than you will!

商務英語作文篇7

　　The Importance of the World Expo

　　The World Expo is basically different from ordinary exhibitions for trade and economic promotion．It is the highest-class exhibition in the world．It aims to promote the exchange of ideas and development of the world’s economy，culture，science and technology, to allow exhibitors to publicize and display their achievements and to improve international relationships．Accordingly，the World Expo with its 150-year history is regarded as the Olympic Games of economy，science and technology．

　　The World Expo is a global event，huge in space and content. The Expo does not discriminate(歧視)against exhibitors on any basis，creating an opportunity for the host country to publicize itself and improve foreign relations．The exhibitors demonstrate their most distinctive，latest and most advanced products．The host city can also use the World Expo to accelerate municipal construction(市政建設)．During the World Expo，visitors from all over the world gather in the host country，which is advantageous for business and industry．It is such a large—scale international activity that countries compete vigorously against each other to win the host right．To date, a total of 24 cities in 13 countries have hosted the World Expo，including Britain，F(xiàn)rance，America，Germany，Belgium，Canada，Japan，Australia，Spain，Italy，Korea，Portugal and China．

　　世博會的重要意義

　　世博會與那些為促進貿(mào)易和經(jīng)濟發(fā)展的普通會展有著根本的區(qū)別。它是世界上最高級別的博覽會。它以促進思想交流，發(fā)展世界經(jīng)濟、文化和科技為目標，使參展者能夠宣傳和展示他們的成就并改善國際關系。因此，有著l50年歷史的世博會被認為是經(jīng)濟、科學與技術的奧林匹克盛會。

　　世博會是一項全球性的活動，在規(guī)模和內(nèi)容上堪稱宏大。世博會不以任何理由歧視參展者，為承辦國創(chuàng)造宣傳自己、改善對外關系的機會。參展者展示他們最富特色、最新和最先進的產(chǎn)品。舉辦城市也可以利用世博會加速市政建設。在世博會期間，世界各地的參觀者聚集到東道國，這對商業(yè)和工業(yè)都非常有利。它是一場規(guī)模如此盛大的國際活動，以至許多國家都為擁有舉辦權(quán)而相互展開激烈競爭。到目前為止，共有13個國家的24座城市舉辦過世博會，包括英國、法國、美國、德國、比利時、加拿大、日本、澳大利亞、西班牙、意大利、韓國、葡萄牙和中國。

商務英語作文篇8

　　Charm of intonation

　　Answering a phone in a clear and pleasant tone can show the speaker's professional demeanor and amiable personality.Although your partner can't see your face, your joy or irritation will come through your voice.When you call, your tone should be smooth, soft and serene. Then, if you can talk to each other with a smile, it will make your voice more friendly and enthusiastic.Never chew gum or eat while you're on the phone.

　　Decent questions and answers

　　The call should be answered immediately after the second bell rings

　　When the other party should take the initiative to identify the company or the name of the Department and its name, should not pick up the phone asked: “ Hello, who are you looking for? ” also, to call people need to leave a message should be clear to report the name, unit number, and a message in simple language.The end of the telephone conversation, usually made by the calling party, then politely said goodbye to each other.No matter what the reason for the telephone call, the party shall be responsible for the redial.

　　Telephone Message

　　In business complaints, it is most common to fail to return calls in a timely manner.In order not to lose every opportunity to clinch a deal, some companies even make telephone calls to be within an hour of the provisions of the reply.Generally within 24 hours of the phone message to reply, if you call back, just in case the other party is not in, but also to leave a message, indicating that you have called back.If you really can't call back personally, you should trust someone else.

　　Pay attention to jet lag

　　Before making a call, make sure the difference between the time difference and the working hours of each country. Don't make a phone call on the day off so as not to influence the rest of the day.Try not to call home even if the customer has told you the phone number at home.

　　Use the telephone properly

　　In America you can sell the goods to a person be strangers to each other by telephone, while in Europe, Latin American and Asian countries, telemarketing or on the phone for a long time to talk business on the unacceptable.The best way to develop good business relationships is to negotiate face to face with customers, while the telephone is mainly used to arrange interviews.Of course, once the two

商務英語作文篇9

　　這部分寫作題型對大多數(shù)中國考生來說比較新穎，但是，無論求學還是工作，這是更接近實際的商務寫作形式。圖表描述試題要求考生在25-30分鐘內(nèi)完成120個單詞量左右的寫作。圖表描述從考題內(nèi)容上來看，似乎考試給予考生一定的寫作自由度，但是，考生如果不掌握必要的圖表描述寫作要領，會感到無所適從，不知如何著手答題。

　　在BEC考試中，試題都為了考査和測試考生的識讀、理解視覺信息的能力。BEC Higher Writing Test第一部分試題旨在測試考生是否具有把視覺信息轉(zhuǎn)化為書面文字表達的能力。考生在規(guī)定的時間內(nèi)做好這種試題，除了必要的語言表達能力外，還必須掌握把圖表轉(zhuǎn)換成文字表述的技巧和要領。

　　做好這部分考題，首先要理解題目的背景語言資料和視覺資料。背景語言資料往往非常簡單，通常是配合視覺資料而給出的必要的簡要文字說明。嚴格來說，這種文字說明應該是視覺信息的一部分，因為一個圖表或圖示沒有文字說明，就會毫無意義。因此，把握好題目的視覺信息是做好這部分考題的關鍵。對一個視覺信息，從不同的角度可進行多種分析，得出多種相關結(jié)論，限于答題宇數(shù)的要求，通常寫作題目中會明確指定一到兩個分析方向，但也只是提供了分析的方向，沒有具體的分析細節(jié)，更沒有分析結(jié)論。

　　對多數(shù)中國考生來說，由于習慣于宏觀分析，由于漢語語匯豐富，由于許多詞匯釋義籠統(tǒng)容易產(chǎn)生歧義，由于大都習慣于先用漢語表述再把漢語轉(zhuǎn)譯成英語，而很少運用直觀的視覺手段去表達思想，因而讀圖對中國考生來說是比較陌生的難題，更不用說根據(jù)圖表進行分析，直接用英語表述并得出結(jié)論。本單元就視覺信息可能出現(xiàn)的種類以及相應的分析和結(jié)論做出舉例和解說，希望考生能夠熟悉這些圖形，掌握解答考題的方法和步驟，正確分析圖表，用英語進行表述并得出結(jié)論。

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