銷售員的尊重與歡迎

　　一個(gè)銷售員，是受到歡迎重要還是受到尊重重要?為什么?下文來(lái)告訴你，到底哪個(gè)重要

　　Why Being Liked is More Important than Being Respected

　　受歡迎比受尊重重要的理由

　　Though some may disagree, everyone wants to be liked by others. Same hold trues for those in sales.

　　雖然有的人不太同意，因?yàn)槊總�(gè)人都希望被他人喜歡。在銷售領(lǐng)域也一樣。

　　Being liked by others makes everything in life a bit easier. Just imagine if no one liked you? Not only would you be unfulfilled, but you'd also really struggle in your sales career.

　　被他人喜愛能讓生活的方方面面變得更輕松。想象一下如果沒有人喜歡你是怎樣的?不僅會(huì)感到毫無(wú)成就感，你還得在自己的銷售事業(yè)里掙扎生存。

　　Plus, for those in sales, when customers like you, they are significantly more likely to buy from you. Simple, right? Being liked is more important than being respected.

　　再者，對(duì)于銷售領(lǐng)域的人士來(lái)說(shuō)，當(dāng)顧客喜歡你，他們通常都會(huì)購(gòu)買你的產(chǎn)品。這很簡(jiǎn)單，對(duì)嗎?所以受歡迎比受尊重更重要。

　　Or maybe not.

　　或者不。

　　Why Being Respected is More Important than Being Liked

　　受尊重比受歡迎更重要的理由

　　Being liked is good and all, but it doesn't do all that much for your career, long term. Consider this, let's say you are engaged in a sales cycle with a two different clients. The first client really likes you and the second client respects your knowledge, your approach and how you challenge her when she needs to be challenged.

　　被顧客喜愛的感覺很好，但總體來(lái)說(shuō)，這對(duì)你的事業(yè)長(zhǎng)期發(fā)展沒有一點(diǎn)促進(jìn)的作用。想一想，假如你在銷售的循環(huán)周期里兼顧著2位不同客戶的業(yè)務(wù)。第一位客戶很喜歡你，而第二位客戶欣賞你的銷售知識(shí)、策略以及當(dāng)她需要一點(diǎn)刺激的時(shí)候你給予刺激的方式。

　　Assume that you close both sales. Congratulations! But ask yourself a question (and be honest with your answer): Of these two clients, which is more likely to give you a solid reference that you can share with future prospects? Moreover, which client is more likely to consider you next time she has a need that you and your sales company may be able to satisfy?

　　假如兩位客人的訂單都簽下了。恭喜你!但你可以給自己提問(wèn)一個(gè)問(wèn)題(并且如實(shí)回答)：在這兩位客戶中，哪一位能給你提供更有力的參考價(jià)值以便將來(lái)的前景作為參考?再者，哪一位客人更會(huì)考慮下一次的合作，因?yàn)樗�認(rèn)為你的公司和你的服務(wù)讓她更滿意?

　　The client who likes you may give you a reference because of the fact that they like you but it will pale in effect when compared to the reference from the client who respects you.

　　喜歡你的客戶會(huì)給你一個(gè)參考的意見，因?yàn)樗麄兿矚g你，但與尊敬你的客戶的意見相比就會(huì)顯得蒼白無(wú)力。

　　Being liked is good, no doubt, but for long term career minded sales professionals, being respected is more important.

　　被客戶喜歡的`一件好事，這是毫無(wú)疑問(wèn)的，但對(duì)于有意長(zhǎng)期從事銷售行業(yè)的專業(yè)人員來(lái)說(shuō)，受客戶尊敬更重要。

　　So, Which is Really Better? To be Liked or to be Respected?

　　所以，哪一種更好?受喜愛還是受尊重?

　　In this writer's opinion, being respected is better for your career and being liked is better for your social life and psyche. Being a respected sales professional is critical in a world where so many people hold a negative opinion of sales people. In addition, due in part of the negative opinion of sales people, when you try to be liked by prospects, you risk turning them off completely.

　　就本文作者的觀點(diǎn)，受尊敬對(duì)于職業(yè)的發(fā)展更有好處，而受喜愛就對(duì)于社交生活和心理狀態(tài)更有好處。在充滿消極態(tài)度的銷售人士的圈子里，能否得到他人的尊敬對(duì)于職業(yè)生存和發(fā)展至關(guān)重要。再者，由于一部分銷售人員的消極觀念，當(dāng)你以努力爭(zhēng)取他人的喜愛為職業(yè)前景時(shí)，你就要面臨與世隔絕的風(fēng)險(xiǎn)。

　　Stick to doing the best job you possibly can for your customers. Be fully honest. Know your industry and know your strengths and your weaknesses and strive to earn lasting respect. Doing so will earn you a customer for life instead of a new friend to have a beer with after work.

　　堅(jiān)持給予顧客最好的服務(wù)。全心全意，真誠(chéng)付出。充分了解你的行業(yè)特點(diǎn)，個(gè)人優(yōu)勢(shì)和不足，并盡最大的力量贏取他人的尊敬。這樣能讓你贏得的是終生的客戶，而不是下班后一起喝啤酒的朋友。

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