商務談話常備名企話題

　　Levi’s have been the most famous brand of jeans and denim clothing for decades. Levi Strauss & Co. was founded in 1853 when Levi Strauss emigrated from Germany to San Francisco to help with his brothers’ dry goods business. The company began producing denim overalls in the 1870s but did not start making jeans untilthe 1920s. Strauss and his partner Jacob Davis patented the copper rivet to reinforce clothing in 1873. Itwas to become a key part of their jeans design. The demand for their jeans skyrocketed in WWII. This saw their sales staff grow from 15 before the War to 22,000 in 35 countries just after it. Levi's jeans became popular with young people in the 1950s and ‘60s. The 501 was then, and is today, their biggest-selling product. The company leads the fashion industry in the number of trademark infringement cases.

　　幾十年來，李維斯一直是最知名的牛仔品牌。李維·斯特勞斯公司創(chuàng)建于1853年，當時李維·斯特勞斯從德國移民到舊金山幫助哥哥打點紡織品生意。19世紀79年代，該公司開始生產粗棉布的工裝褲，但是直到20世紀20年代才開始生產牛仔褲。1873年，斯特勞斯和他的搭檔雅各布·戴維斯注冊了第一條用撞釘固定褲袋縫口的褲子。這也成為了牛仔褲設計中最為重要的一環(huán)。二戰(zhàn)期間，他們的牛仔褲供不應求。他們的員工數(shù)量也從戰(zhàn)前的15人上升到了戰(zhàn)后的2萬2千人，并遍及全球35個國家。20世紀的5，60年代，李維斯的牛仔褲獲得了年輕人的青睞。李維斯501款已經成為了銷售量最大的產品。該公司還走在了時尚產業(yè)的最前端，并解決了許多商標侵權案件。

　　Kraft Foods, Inc. is the world’s second largest confectionery, food, and drinks company (after Nestlé). It has dozens of household-name brands which it markets in more than 155 countries. It was founded by JamesL. Kraft in 1903. He started a door-to-door cheese business. Kraft had a very shaky start but by 1914 he was selling thirty-one varieties of cheese across the U.S.A. and had opened his own cheese factory. In 1915,the company invented processed cheese that did not need refrigeration. The U.S. Army bought millions of kilograms for soldiers’ rations during World War I. Today the company owns brands such as Cadbury, Philadelphia cheese, Vegemite, and Nabisco. Twelve of these brands each generate over $1 billion. Around 30% or revenues come from confectionary and 14% from cheese.

　　卡夫食品公司是全球第二大糖果、食品以及飲料公司(雀巢之后)。該公司旗下的數(shù)十種產品家喻戶曉，該產品在全球155多個國家銷售。該公司是1903年由詹姆斯·卡夫創(chuàng)建。剛開始，他開始了上門銷售奶酪的服務�？ǚ蛟陂_始階段并不是一帆風順的，但是到1914年，他在全美銷售31種不同種類的奶酪，并開設了自己的奶酪工廠。1915年，該公司研發(fā)了不用冷藏設備的加工型奶酪。一戰(zhàn)期間，美國軍方為士兵購買了上百萬千克的奶酪。如今，該公司所擁有的品牌有吉百利、費城奶酪、咸味醬以及納貝斯克。該公司旗下的12種品牌每年的銷售額各超過了10億美金。收入的'30%來自糖果，14%來自奶酪。

　　Eastman Kodak Company is a multinational US corporation famous for producing photographic materials and equipment. It was a pioneer in film photography and is now refocusing to compete in digital markets. Kodak started as the Eastman Dry Plate Company, founded by inventor George Eastman and businessman Colin Craft. They made the first cameras suitable for non-expert use. Eastman made the slogan "you press the button, we do the rest," when he marketed the world’s first simple camera in 1888. That camera was called the “Kodak”. It was so successful the word became the company name. The Eastman Kodak Company has become a leader in leisure, commercial, entertainment and scientific photography. The company employs 25,000 people and generates over $10 billion a year in revenue.

　　伊士曼柯達公司是一家美國跨國公司，旗下最為著名的產品就是影像材料和設備。該公司在影像拍攝方面處于佼佼者地位，目前致力于電子市場的競爭。發(fā)明家喬治·伊士曼和商人科林·科夫特創(chuàng)建了“伊斯曼干版公司”。他們研發(fā)了首臺為非專業(yè)人士使用的相機。1888年，伊斯曼在推銷自己首臺簡便照相機時的標語是“你只管按下快門,剩下的事情交給我們”。這臺照相機被稱之為“柯達”。該產品取得了輝煌的成就，“柯達”也隨之成為了公司名稱。伊斯曼柯達公司還是業(yè)余、商業(yè)、科學以及娛樂攝影領域的領導者。目前，該公司擁有2萬5千名員工，每年的營業(yè)額超過了100億美金。

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