商務營銷手段情景對話

　　下面是一篇商務營銷手段情景對話，快來學一學吧。

　　營銷手段英語對話

　　Jane:How have the preparations for the new marketing campaign been going?

　　Nick:Good so far, but we still need to make some more group decisions before we can proceed any further.

　　J:What about?

　　N:Who is our target market, what forms of media to use in the campaign as well as the budget.

　　J:Well, I already know that management says we are aiming at the18-25 year old age group and they want to definitely use television advertisements.

　　N:But what about the budget? Television advertisements are the most expensive.

　　J:Leave that to management to decide.

　　N:So what should I tell the staff in my department?

　　J:Have the people in your department prepare some ideas for a television and magazine based media marketing campaign.

　　N:Ok. We should be able to give you a briefing on what ideas we have come up with in a few days.

　　對話中文意思：

　　新營銷活動的準備工作進行得怎樣了?

　　迄今為止還算不錯.但是在我們進一步行動之前.我們還需要一些群體決策.

　　關于哪方面的?

　　誰是我們的目標市場?在營銷中使用什么形式的媒介手段.以及預算.

　　嗯.我知道管理層說我們針對的是18-25歲這個年齡段.而且他們明確指出想要電視廣告這種媒介手段.

　　但是預算怎么樣?電視廣告是最貴的.

　　那就留給管理層去決定吧.

　　那我要對本部門的員工交待些什么?

　　讓他們準備一些以電視和雜志為媒介的營銷活動的電子.

　　好的.過幾天我們會給你一份我們想出的點子的匯報.

　　英語知識點詳解：

　　1.Good so far, but we still need to make some more group decisions before we can proceed any further.

　　這里的'proceed'需要注意一下.'proceed'在表示"繼續(xù)做"這層意思的時候,有兩種含義.第一種是"繼續(xù)做正在從事或已經(jīng)開始的事情",和with搭配.比如,

　　We're not sure whether we still want to proceed with the sale. 我們不確定是否還要繼續(xù)減價促銷.

　　Work is proceeding slowly. 工作進展緩慢.

　　另一個意思是"接著做,繼而做另外一件事情",和to搭配.

　　He outlined his plans and then proceeded to explain them in more detail. 他簡單介紹了他的`計劃,接著又進行了較詳細的解釋.

　　Having said she wasn't hungry, she then proceeded to order a three-course meal. 她先說不餓,接著卻要了一份三道菜的大餐.

　　2.Leave that to management to decide.

　　"leave sth to sb"就是把某事交給某人來做的意思,也可以指把選擇權留給某人.

　　You can leave the cooking to me. 你可以把做飯的事交給我.

　　'Where shall we eat?' 'I'll leave it entirely (up) to you(= you can decide).' "我們上哪兒吃去?""我全交給你來決定好了."

　　3. Ok. We should be able to give you a briefing on what ideas we have come up with in a few days.

　　Briefing: the detailed instructions or information that are given at such a meeting 詳細指示;詳情介紹 countable uncountable

　　Captain Trent gave his men a full briefing. 特倫特隊長給了他的部屬詳細的指示.

　　a briefing session/paper 任務發(fā)布會╱文件

　　come up with something: to find or produce an answer, a sum of money, etc. 找到(答案);拿出(一筆錢等)

　　She came up with a new idea for increasing sales. 她想出了增加銷售量的新主意.

　　How soon can you come up with the money? 你什么時候能拿出這筆錢?

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