商務(wù)市場研究情景對話

　　這是小編分享的商務(wù)市場研究情景對話，快來看看吧。

　　市場研究英語對話

　　A:How is market research carried out?

　　B:That's a very wide question. But to put it in a very simple term, one of the objects of market research is to find out whether there's a market for that product and whether we can sell that product in the market.

　　A:Who does this kind of job then?

　　B:Sometimes we carry out our own research, but for major products where development costs are likely to be high, we employ specialists.

　　A:Do your own salesmen take part in?

　　B:In the early stages, only the regional managers do. If we decide to have some test marketing, some of the senior sales men are brought in.

　　A:It seems to me that the salesmen receive some special training.

　　B:Yes, they all have initial training course when they first join the company,and this includes product training.

　　A:What is that?

　　B:As a salesman he or she must fully understand the various applications, design features, special advantages and almost everything of the products we produce.

　　A:I see.

　　對話中文意思：

　　怎樣進(jìn)行市場研究?

　　這是一個很廣泛的問題.簡單地說.市場調(diào)研的目標(biāo)之一就是找出這種產(chǎn)品是否有市場.在市場上是否能出售這種產(chǎn)品.

　　那么誰做這種工作呢?

　　有時候我們自己搞調(diào)研.但對于那些開發(fā)費(fèi)用高的主要產(chǎn)品我們請專家調(diào)研.

　　你們自己的銷售人員參加嗎?

　　在開始階段.只有地區(qū)經(jīng)理參與.如果我們決定搞試銷.一些高級銷售員也參加.

　　依我看.銷售人員接受了一些特殊訓(xùn)練.

　　是的.他們在進(jìn)入公司時.都進(jìn)行了培訓(xùn).其中包括產(chǎn)品知識培訓(xùn).

　　什么意思?

　　作為一名銷售人員.他或她必須對公司產(chǎn)品的用途.設(shè)計特點(diǎn).獨(dú)特優(yōu)點(diǎn)等都非常了解.

　　我知道了.

　　英語知識點(diǎn)詳解：

　　But to put it in a very simple term...

　　Put在這里是"說,表達(dá)"的意思.下面列出常見的用法.

　　Put simply---簡單地說;

　　Put simply, we accept their offer or go bankrupt. 簡單地說吧,我們要么接受他們的'條件,要么破產(chǎn).

　　To put it mildly---說得委婉些;說得好聽一點(diǎn)

　　The result was unfortunate, to put it mildly(= it was extremely unfortunate). 說得好聽一點(diǎn),結(jié)果是不幸的.

　　To put it another way---換個說法;

　　He was too trusting─or,to put it another way, he had no head for business. 他太輕信人了--或者換個說法,他沒有商業(yè)頭腦。

　　If we decide to have some test marketing, some of the senior sales men are brought in.

　　"Bring sb in"就是請某人做,參與某事的意思.

　　Local residents were angry at not being brought in on(= asked for their opinion about)the new housing proposal. 新的住房方案未征求當(dāng)?shù)鼐用竦囊庖?對此他們感到憤怒.

　　Experts were brought in to advise the government. 政府請來專家們出謀劃策.

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