商務(wù)英語(yǔ)品牌形象對(duì)話
下面是小編整理的商務(wù)英語(yǔ)品牌形象對(duì)話，一起來(lái)看看吧。
品牌意識(shí)
Bill: In order to build the brand name among our target audience, we have developed a year-long advertising campaingn..
為了我們的目標(biāo)觀眾中建立品牌意識(shí)，我們已經(jīng)制定了長(zhǎng)達(dá)一年的廣告計(jì)劃。
Lauren: What is the campaign?
什么計(jì)劃?
Bill: We start with a major advertising blitz in tier one cities.
我們首先要在主要城市進(jìn)行集中的廣告宣傳。
Lauren: What are the components of your advertising campaign?
你們的廣告計(jì)劃有哪些內(nèi)容?
Bill: It includes promotional events, consumer coupons and free trials.
包括宣傳活動(dòng)，發(fā)放顧客優(yōu)惠券和免費(fèi)試用。
Lauren: Your initial brand awareness campaign should also include joint promotional events.
你們?cè)缙诘钠放埔庾R(shí)宣傳活動(dòng)還應(yīng)該包括聯(lián)合促銷活動(dòng)。
媒體優(yōu)劣
Bill: Because our advertising campaign budget is limited, we will buy air and television time on major stations for a one month period.
因?yàn)槲覀兊?廣告預(yù)算有限，我們將購(gòu)買主要電臺(tái)和電視臺(tái)的時(shí)段，為期一個(gè)月。
Lauren: It seems that one month will not be long enough to execute the current campaign.
要完成當(dāng)前的計(jì)劃，一個(gè)月的時(shí)間可能不夠。
Bill: Because our product is digital, we feel we can continue the campaign via the internet. It is a much cheaper media.
因?yàn)槭菙?shù)碼產(chǎn)品，所以我們可以通過(guò)互聯(lián)網(wǎng)來(lái)繼續(xù)完成計(jì)劃。用互聯(lián)網(wǎng)這種媒體要便宜得多。
Lauren: Have you considered trade publications?
你考慮過(guò)行業(yè)雜志嗎?
Bill: We have determined this is too costly for our budget.
那樣的話開銷太大，超出了預(yù)算。
Lauren: I feel this may be the best way to reach our target. Perhaps we could reevaluate the initial campaign and revise the allocations of our budget.
我覺得這也許是達(dá)到目標(biāo)的最佳方式。我們也許可以重新評(píng)估最初的廣告計(jì)劃，調(diào)整預(yù)算的分配。
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