商務(wù)英語(BEC)中級考試口試

　　第一課時(shí)

　　Introduction

　　ⅰ、Why take BEC exams?

　　strong growth

　　rigorous quality control

　　wide suitability

　　wide business context

　　value for study and business career

　　international recognition for work and study

　�、ⅰ�What is International Business English? 什么是國際商務(wù)英語?

　　國際商務(wù)英語，指的是人們從事國際商務(wù)活動(dòng)中所使用的具有行業(yè)特征的英語，這些行業(yè)包括：國際貿(mào)易、國際金融、國際會(huì)計(jì)、國際運(yùn)輸、國際商法、保險(xiǎn)、銀行、經(jīng)濟(jì)、營銷、物流、企業(yè)管理、商業(yè)服務(wù)等。由此看來，商務(wù)英語不是一種獨(dú)立的語言，它仍然是英語，是在國際商務(wù)背景下使用的.英語。

　　ⅲ、How to learn International Business English? 怎樣學(xué)習(xí)國際商務(wù)英語?

　　掌握一定的商務(wù)英語詞匯、短語和句型。

　　(1) 詞匯方面

　　commercial

　　e.g. The TV show was interrupted by too many commercials.

　　prospect

　　e.g. He called on some prospects but failed to make a sale.

　　make

　　e.g. These products are of Chinese make.

　　The factory manufactured five makes of tractors.

　　(2) 短語方面

　　soft selling   hard selling

　　Some sales people adopt a direct ‘hard sell’ approach, while others use a more indirect ‘soft sell’ approach.

　　have a bad year

　　The corporation is having a bad year and it will probably be necessary to dismiss a few office staff.

　　break into/penetrate the market

　　There is chance that we’ll manage to break into the UK market

　　(3) 句型方面

　　I am writing to you concerning… You can’t miss it. I can’t agree more. It may have slipped your mind, but… You can always reach me at the number… We would very much appreciate it if you could… I noted with interest your advertisement for… Yes, that’s true, but on the other hand… That’s exactly what I think. Maybe, but don’t you think…? You are wanted on the phone. As requested, we enclose for your attention…

　　(4) 舊詞“新義“

　　honour

　　e.g, All credit cards honoured here. The bank honoured this cheque.

　　cover

　　e.g. I have got myself covered against fire.

　　royalty

　　e.g. Besides copyright, the writer got a 10 percent royalty on sales. The technology transfer fee shall be paid in royalties.

　　(5) 同義詞、近義詞、相似詞的辨析。

　　1) chairman, president, CEO, Managing Director, General Manager.

　　2) dealer, merchant, trader, businessman, distributor.

　　3) deputy, vice-, associate, assistant.

　　4) discharge, unload, land

　　5) discount, reduction, rebate, allowance.

　　* 熟悉世界貿(mào)易組織。

　　* 熟悉國際商務(wù)英語有關(guān)行業(yè)的基本術(shù)語及其內(nèi)涵意義。

　　* 學(xué)習(xí)國際商務(wù)常識，略知相關(guān)專業(yè)知識。

　　* 密切了解國際商務(wù)最新動(dòng)態(tài)。

　�、ぁ�BEC2 Content

　　BEC2考試主要是考學(xué)生的語言能力，包括聽、說、讀、寫四個(gè)方面。試卷所設(shè)計(jì)的語言文字基本山都與商務(wù)有關(guān)。另外，還考學(xué)生的英語語法、結(jié)構(gòu)等內(nèi)容。

　　BEC2考試分筆試和口試兩大部分。筆試包括閱讀、寫作和聽力。

　�、�、BEC2 Time

　　Preliminary

　　Vantage

　　Advanced

　　Reading

　　1 hr 30 mins ﹡

　　1 hr

　　1 hr

　　Writing

　　45 mins

　　1 hr 10 mins

　　Listening

　　40 mins

　　40 mins

　　40 mins

　　Speaking

　　( 2 candidates)

　　12 mins ﹡﹡

　　14 mins ﹡﹡

　　16 mins ﹡﹡

　�、�、BEC2 Grades

　　* one overall grade

　　* each skill counts for 25%

　　* candidates also receive profile of performance

　　* Preliminary: two pass grades

　　* Vantage and Advance: three pass grades

　�、�、Introduction to BP Preparation Resource

　　* vocabulary

　　* textbook

　　《Pass Cambridge Vantage》

　　Teamwork, Entertaining a client, Brand power, New premises, Health and safety, Business travel, Marketing disasters, Going global是BV常考的商務(wù)專題。下面以Brand power舉例說明：

　　1. 掌握商務(wù)詞匯短語

　　E.g. to buy/develop/launch/sell/test/own/stretch/damage a brand

　　E.g. brand image/leader/loyalty/name/power/stretching

　　2. 掌握相關(guān)商務(wù)知識

　　E.g. Explain why you brought one of the products.

　　strong sense of brand loyalty

　　reasonable price

　　good after-sales service

　　reliability of the product

　　good and consistent quality

　　user-friendly design

　　good value for money

　　in style

　　3. 掌握相關(guān)背景知識

　　Tesco, J Sainsbury, Asda

　　《Working in English》

　　* mock exam papers: 9 sets

　�、ā�Register for BV

　　www.neea.edu.cn

　�、�、Business Research

　　Answering business studies question

　　Business Studies is a skills based subject which tests students’ ability to use their knowledge. There are four basic skills:

　　Level One Description/Identification

　　Level Two   Explanation

　　Level Three    Analysis

　　Level Four    Evaluation

　　To gain the highest grades, candidates must show evidence of the higher skills

　　Key types of questions                Responses should:

　　Identify/state/describe..                make a point

　　Explain/outline…                  make a point and develop it

　　Discuss…                       present two sides of the debate

　　Examine/assess/analyse..                make a point and develop fully with some question of it

　　Critically assess/to what extent…          explain both sides and evaluate

　　How to answer questions

　　Example question:

　　What determines the price of a product?

　　Example answer:

　　● The price of a product is influenced by the costs. 1

　　● This is because firms have to charge a price which is greater than costs to make a profit. 2

　　● However in the short run a firm may sell a product at a loss. This may be to gain market share or because the product is still at the introduction phase and has high research and launch costs. 3

　　● Overall it depends on whether we are considering a short or long term pricing policy. Firms may be willing to make a loss in the short run. It will also depend on the objectives of the firm. Some public sector organisations, e.g. may simply try to cover costs.

　　Example

　　Question: Should firms train their employees?

　　Answer:

　　By training their employees firms may be able to increase their profits BECAUSE trained staff are likely to be more productive and make les mistakes. Employees might also be more motivated BECAUSE they might be able to undertake more interesting work and BECAUSE managers are showing that they value their staff (which can satisfy their esteem needs). HOWEVER training costs money and is not always successful. It can also lead to a loss of production while staff are being trained. OVERALL, management will have to weigh up the potential benefits against the costs. If, for example, the firm has the necessary resources, the training is relatively cheap and is likely to lead to significant increases in productivity and profitability the firm likely to invest in it. If, ON THE OTHER HAND, the firm lacks the necessary finance and staff already have the skills required then training is LESS LIKELY.

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