職場英語-什么是niche market？

　　A niche market is a focused, targetable portion of a

　　market.

　　利基市場指的是集中的，目標明確的.市場份額。

　　By definition, then, a business that focuses on a niche

　　market is addressing a need for a product or service that is not being addressed

　　by mainstream providers. You can think of a niche market as a narrowly defined

　　group of potential customers.

　　顧名思義，若一家企業(yè)專注于利基市場意味著這家公司對一個產(chǎn)品或服務具有需求，并且此產(chǎn)品或服務并不被主流供應商所提供�？梢园牙�基市場看作是狹義的一群潛在客戶。

　　For instance, instead of offering cleaning services, a

　　business might establish a niche market by specializing in blind cleaning

　　services.

　　比如說，一家企業(yè)并不提供清潔服務，但可以通過致力推廣盲人清潔而成立利基市場。

　　Why

　　should you bother to establish a niche market? Because of the great advantage of being

　　alone there; other small businesses may not be aware of your particular niche

　　market, and large businesses won't want to bother with it.

　　那么為什么一定要這么麻煩成立利基市場呢?因為其優(yōu)勢在于能夠獨處，其他的小型企業(yè)未必能夠意識到你的如此特別的利基市場，而且大型企業(yè)也不想花心思去了解它。

　　The trick to capitalizing on a niche market is to find or

　　develop a market niche that has customers who are accessible, that is growing

　　fast enough, and that is not owned by one established vendor already.

　　在利基市場中獲得資本的小秘訣在于尋找或發(fā)展可以獲得更多客戶的利基市場機會，并且還要發(fā)展迅速，不被早已成立的企業(yè)所擁有。

　　Common Misspellings: Nieche market, nihce market.

　　常見的拼寫錯誤：Nieche market, nihce market.

　　Examples:

　　例句：

　　Establishing a niche market give you the

　　opportunity to provide products and services to a group that other businesses

　　have overlooked.

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