演講的七個經(jīng)典訣竅

　　希望下面CN人才網(wǎng)小編整理的演講的七個經(jīng)典訣竅對大家今后的演講帶來指導意義，尤其是注意圖片、視頻、視覺工具，名人名言等的合理使用，這些相對外界的東西比較容易實現(xiàn)也會對演講起到錦上添花的作用。

　　1. Tell a captivating story.

　　講述一個吸引人的故事

　　“Of all the starters in your tool kit, storytelling is among the most powerful and consistently successful.” Price says. “As humans, we’re hard-wired to enjoy and learn from stories.”

　　普萊斯說道：“在所有開場演講方式的手段中，講故事當屬最強大也是最具有持續(xù)成功力的手法。作為人類，我們天生便會欣賞故事并從中受益匪淺。”

　　The story can be about you personally, which tells the audience first-hand why you’re invested in and passionate about the topic. Or you can tell a story about another person who the audience can learn from. “Another option: tell a fable, wisdom tale, historic event, or anecdote.” Price says. “The idea is, start with a brief 60- to 90-second narrative that launches your speech and captivates your listeners, and make sure the story encapsulates the key point of your message.”

　　開場故事可以涉及個人，這樣便能先入為主告訴聽眾為何你如此關注這一主題，你也可以講述一段事關他人的故事讓聽眾從中學到一些知識。普萊斯說道：“另一個選擇便是講一段寓言，智慧故事，歷史事件或軼事，這樣做的目的在于通過簡短的60-90秒敘事開啟你的演講并吸引在場觀眾，并確保故事中包含了你想要傳達的關鍵信息。”

　　She suggests you consider these questions as you craft your version of “Once upon a time”: What challenges have you (or another) faced in relation to your topic? How did you (or another) overcome them? Who or what helped you or harmed you? What lessons were learned? What do you want your audience to gain, feel, or do as a result of the story?

　　普萊斯建議通過“很久很久以前”的故事版本構建演講框架，具體涉及：你曾遇到過與主題相關的怎樣的挑戰(zhàn)?你是怎樣克服困難的?誰曾經(jīng)幫助了你抑或傷害了你?從中吸取了怎樣的教訓?你希望你的聽眾們能收獲、感受或者并根據(jù)故事結局做出怎樣的反應?

　　2. Ask a rhetorical thought-provoking question.

　　提出一個發(fā)人深省的反問句

　　“As a speaker, you ask rhetorical questions for persuasive effect; you don’t expect the audience to answer aloud, rather silently to themselves,” Price explains. When crafted and delivered well, rhetorical questions influence an audience to believe in the position of the speaker. “Clearly, Shakespeare’s character Shylock is leading his listeners to think ‘yes’ four times in order to justify revenge against Antonio. What do you want your audience to say ‘yes’ or ‘no’ to?”

　　普萊斯解釋道：“作為一個演講者，提出反問句便是要收獲一種說服效果，你并不能指望聽眾們會大聲做出回答。多數(shù)情況下，他們只是安靜地在心中做出回應。”一旦構建并提出一個出色的反問句時，這便能說服聽眾信任演講者陳述的觀點。“顯然，莎士比亞(Shakespeare)作品中的夏洛克(Shylock)為了證明報復安東尼奧有理便引導讀者四次思考‘是’的問題。你希望你的讀者表態(tài)是或否嗎?”

　　In addition to yes or no questions, you can also arouse curiosity and motivate your audience to think about the answer, she says.

　　她表示，除了是與否的問題，你還可以借反問引起聽眾的好奇心并刺激觀眾去思考問題的答案。

　　3. State a shocking statistic or headline.

　　陳述匪夷所思的數(shù)據(jù)或標題

　　“The statistic, bold claim, or headline needs to be directly related to the main purpose of your presentation,” Price explains. “Its impact ideally persuades the audience to listen and respond positively to your recommendation and next steps.”

　　普萊斯表示：“數(shù)據(jù)，大膽的斷言以及標題往往要直接與你所要陳述的主要內容相關聯(lián)。這將影響到說服你的聽眾繼續(xù)聽下去的心理，積極回應演講中的提議并涉及到下一步行動。”

　　4. Use a powerful quote.

　　引用強大有力的引言

　　“Employ the wise words of a well-known person because the name allows you to tap into his or her credibility, likeability, and notoriety,” she says. The quote must have meaning and relevance to the audience.

　　普萊斯說道：“由于名人本身能夠賜予你名稱所代表的可信度，受歡迎度以及名聲，使用名言名句也將起到良好的'效果。”引言必須有特定的涵義并為觀眾所熟知。

　　Imagine you’re urging a group to reach consensus, or giving a talk on conflict management. You could open with: “Mark Twain once said, ‘If two people agree on everything, one of them is unnecessary.’ Even though some of us disagree on the xyz issue, each of us is necessary in the reaching a resolution.”

　　試想你正在要求一組人群達成共識，或是針對一個爭議性話題展開討論。你可以以這樣的方式開場：“馬克•吐溫(Mark Twain)曾經(jīng)說過——如果兩個人總是意見相投，那么其中一人肯定是多余的。即便我們團隊中有人并不同意某事，但是任何人都將在達成決議中起到必要作用。”

　　5. Show a gripping photo.

　　展示一張吸引人的照片

　　A picture is worth a thousand words — “maybe even more,”Price says. “Use photos instead of text, when possible.”she suggests. A quality photo adds aesthetic appeal, increases comprehension, engages the audience’s imagination, and makes the message more memorable.

　　一張圖片勝過千言萬語——“或者更多”，普萊斯說道。對此，她提出了自己的建議：“在可能的情況下盡量使用圖片而非文字。”一個高質量的圖片能增加演講的美感，促進理解，引發(fā)聽眾的想象力并讓信息更具有可記憶性。

　　6. Use a prop or creative visual aid.

　　使用道具或創(chuàng)意視覺輔助工具

　　“A prop is a magnetic tool that hooks your audience and keeps them watching — or listening.” Price says. A visual aid can also help emphasize a point.“Think about how you could use items like a big wall clock, a colorful gift bag, juggling balls, a deck of cards, a bunch of carrots, or another prop, to introduce your topic, captivate the audience, inject humor, and drive home your message.”

　　普萊斯說道：“道具是一種有吸引力的工具從而能夠緊緊“勾住”觀眾并讓他們保持聽講的狀態(tài)。”視覺輔助工具能夠幫助強調演講重點。“想想你怎樣才能利用像大掛鐘的工具，豐富多彩的禮物袋，雜耍球，紙牌，一堆胡蘿卜以及其他道具來介紹你的主題，吸引觀眾，注入幽默色彩并引出你所傳達的信息。”

　　7. Play a short video.

　　播放短視頻

　　Imagine kicking off a product management meeting with a video of compelling customer testimonials, or opening a fund raising event for endangered species by showing an Amur Leopard playing with her cubs in the wild.

　　試想用一段引人注目的客戶推薦視頻來召開一場產品經(jīng)營會議，抑或是通過展示美洲豹在野外同幼崽玩耍的視頻來開啟瀕危物種的基因籌款活動。

　　“Videos evoke emotional responses.” Price explains. “Unlike text and bullet points on a slide, you can employ people, pictures, and sound to reel in the audience, add drama, and communicate the gist of your message quickly.“As Walt Disney said,“I would rather entertain and hope that people learned something than educate people and hope they were entertained.”

　　普萊斯表示：“視頻能夠喚起情緒反應。與文本和幻燈片上的信息點不同，你可以運用人像，圖片，聲音來吸引觀眾，增加戲劇效果并迅速傳達信息要點。”正如沃爾特•迪斯尼(Walt Disney)曾經(jīng)說過，“我寧愿娛樂大眾，并希望人們從中學到一些東西而不是教育人民并指望他們能被我娛樂。”

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