國際會(huì)議最終演講稿
演講稿特別注重結(jié)構(gòu)清楚，層次簡(jiǎn)明。在發(fā)展不斷提速的社會(huì)中，很多地方都會(huì)使用到演講稿，你所見過的演講稿是什么樣的呢？以下是小編為大家整理的國際會(huì)議最終演講稿，供大家參考借鑒，希望可以幫助到有需要的朋友。
good afternoon ladies and gentlemen:
my name is shaoshasha,i am a senior in china jiliang university and majoring in business management. i am honored to be here to deliver an introduction of our group case study .this is our team member tanglihua ,sundan and me
as we all know. sony and lenovo both enjoy high reputation among the mass. therefore, as a famous brand over asia, sony competes with lenovo in domestic market only by obtaining the knowledge of the comparative disadvantage and corresponding betterment, and this is the primary issue we should to settle. taking the customers' demand as an base, we launched a market research and thereby get an understanding that the technical standard is the computer’s feature. since qfd is of great usefulness in analyzing dates, we apply it in our study in order to figure the approach of sony‘s improvement. in addition, quality function deployment is to help transform the customer wants into engineering characteristics for a product or service, prioritizing each product or service characteristic while simultaneously setting the development targets for the product or service. then according to the qfd analysis，we could get the new technical standards.
based on market research we are able to get the customer satisfaction form. according to the form, we can figure that customers pay attention to laptop's processing speed, weight, memory mount and corresponding cognition and perception. technological indicators for processing speed are basic frequency and internal memory, for weight is material, size and thickness; for volume is hard disk. these are the features for these technical indicators, in term to lenovo and sony.
then let me to explain qfd of snoy laptop. first we rank the significance degree of customer need thereby to conclude the planning matrix. after customer needs are known, we can get technical requirement quality table relevancy, relationship matrix and correlation matrix(影響程度劃分表)
after completing the above analysis, the house of quality is our final plan .from the key qualities characters setting, sony takes a leadership in basic frequency, material and hard disk .with drawbacks in size and thickness .while internal memory is neck and neck between us and lenovo. therefore we draw conclusions as follows:
1、in terms of basic frequency, lenovo performs better, however, the difficulty for improvement is relatively high. therefore, it is better to develop the attributes later rather than now.
2、the amount of memory of sony and lenovo are equal; correspondingly we can take several steps to target a competitive advantage.
3、as for material, sony has a patent for using light material and in contrast, lenovo does not. as a result, sony has an advantage. however, there are also some shortcomings, for instance: reliability. therefore .we should learn from the other competitors in order to improve our products.
4、 when it comes to the size, sony has some advantages, whereas size is the attribute which is of the lowest technological difficulty. hence in order to beat the competitors in the market, sony should be less than 11 inch.
5、 the thickness of sony is among the best in the opening market; however it is difficult for development. consequently ir would better be delayed the technological improvement.
6、the most important one is hard disk, there is much potential for improvement ,therefore we want that the hard-disk can turn to 250g.
from the improving goals, we can see the improvements we made in parameters of size and hard-disk to get the new technical standards
this is our qfd analysis. if you have any comments about our case analysis, you are welcome to contact us. thanks for your time.
下午好，女士們，先生們：
我的名字是shaoshasha，我是中國計(jì)量學(xué)院高級(jí)和企業(yè)管理專業(yè)。我很榮幸能夠在這里實(shí)現(xiàn)了我們集團(tuán)的案例研究介紹，這是我們團(tuán)隊(duì)成員tanglihua，順和我
大家都知道。 sony和聯(lián)想都享有很高的聲譽(yù)之間的質(zhì)量。因此，作為整個(gè)亞洲的著名品牌，索尼的競(jìng)爭(zhēng)對(duì)手聯(lián)想在國內(nèi)市場(chǎng)上唯一通過獲取的比較劣勢(shì)的知識(shí)和相應(yīng)的改善，這是首要問題，我們應(yīng)該解決。以客戶的需求為基礎(chǔ)，我們開展了市場(chǎng)調(diào)研，從而得到一個(gè)認(rèn)識(shí)，技術(shù)標(biāo)準(zhǔn)是計(jì)算機(jī)的功能。由于qfd在分析日期巨大作用，我們應(yīng)用我們的研究，以圖索尼的改進(jìn)方法。此外，質(zhì)量功能展開是幫助客戶需要轉(zhuǎn)變成一種產(chǎn)品或服務(wù)的工程特點(diǎn)，優(yōu)先考慮每一種產(chǎn)品或服務(wù)的特點(diǎn)，同時(shí)設(shè)置的產(chǎn)品或服務(wù)的發(fā)展目標(biāo)。然后根據(jù)qfd分析，我們可以得到新的技術(shù)標(biāo)準(zhǔn)。
根據(jù)市場(chǎng)調(diào)研，我們能夠得到客戶的滿意度的形式。根據(jù)下表，我們可以計(jì)算，客戶要注意筆記本電腦的處理速度，重量，裝載存儲(chǔ)器和相應(yīng)的認(rèn)知和看法。處理速度技術(shù)指標(biāo)都基本頻率和內(nèi)存，重量是物質(zhì)的，大小和厚度，為卷是硬盤。這些是這些技術(shù)指標(biāo)的特點(diǎn)，在長(zhǎng)期聯(lián)想和索尼。
然后讓我來解釋snoy筆記本qfd。首先，我們排名的客戶需要的重要性程度，從而結(jié)束了規(guī)劃矩陣�？蛻舻男枨蠛�，是已知的，我們可以得到的技術(shù)要求，質(zhì)量表的相關(guān)性，關(guān)系矩陣和相關(guān)矩陣(影響程度劃分表)
在完成上述分析，房子的質(zhì)量是我們的最終方案，從關(guān)鍵素質(zhì)人物設(shè)置，sony發(fā)生在基本頻率，材料和硬盤的領(lǐng)導(dǎo)，與大小和厚度的缺點(diǎn)。而內(nèi)部存儲(chǔ)器之間并駕齊驅(qū)我們和聯(lián)想。因此，我們得出結(jié)論如下：
1，在基本頻率方面，聯(lián)想性能更好，但是，改進(jìn)的難度也相對(duì)較高。因此，最好是以后發(fā)展的屬性，而不是現(xiàn)在。
2，索尼和聯(lián)想的'內(nèi)存量是相等的，我們可以采取一些相應(yīng)措施，目標(biāo)競(jìng)爭(zhēng)優(yōu)勢(shì)。
3，至于材料，sony有一個(gè)利用光材料和對(duì)比專利，聯(lián)想不。因此，sony有優(yōu)勢(shì)。不過，也有一些缺點(diǎn)，例如：可靠性。因此，我們應(yīng)借鑒其他競(jìng)爭(zhēng)對(duì)手，以便改進(jìn)我們的產(chǎn)品。
4，當(dāng)涉及到的大小，sony有一定的優(yōu)勢(shì)，而大小是屬性，最低的技術(shù)難度。因此，為了在市場(chǎng)上擊敗競(jìng)爭(zhēng)對(duì)手，索尼應(yīng)該會(huì)比11英寸以下。
5，索尼厚度躋身于開放市場(chǎng)最好的，但它很難發(fā)展。因此ir將更好地被推遲了技術(shù)改進(jìn)。
6，最重要的是硬盤，還有許多需要改進(jìn)的潛力，因此我們希望，該硬盤可以打開250g。
從改善的目標(biāo)，我們可以看到我們的改進(jìn)在規(guī)模和硬盤參數(shù)作出來獲得新的技術(shù)標(biāo)準(zhǔn)
這是我們的qfd分析。如果您對(duì)我們的案例分析有任何意見，歡迎您與我們聯(lián)系。感謝您的時(shí)間。
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